When it comes to online marking strategies, very few can beat search engine optimization (SEO). By optimizing your website for search engines, the amount of targeted, organic traffic it receives can increase significantly. Below you will find some SEO tips that will help you on your way to becoming a SEO guru.
When designing your site for SEO, make sure to include relevant keywords in the title tag. Since these words will show up as the title to your page, it is the single most important place to put the relevant keywords. However, make sure your title tag is no more than six to seven words in length.
When writing an SEO article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website’s search engine rank.
When you are deciding what phrases to use throughout your site, use this quick Google test to see if your page has a chance of being a “top result.” Search each of your potential key-phrases (in quotation marks) individually. Choose the key-phrase that retrieves the least amount of results. This way, you will have less competition within your search result pool.
If you choose to hire SEO experts to improve your website you must question them carefully on how they get results. The term “black hat” applies to anyone that intentionally does shady things to increase SERPS. This may help a website out for awhile, but it can also get you punished and your rankings will suddenly drop. Once that happens it takes a lot of effort, time and money to fix.
Give each page on your web site a different title, in order to attract more attention from the search engines. Vary your use of keywords and phrases in the titles. Be sure not to use more than 65 to 70 characters in each title and include the most important words, early in the title.
Don’t let your websites URLs look like this: http://exampledomain.com/?session_id=37. These URLs come from session ID or dynamic addressing. While such systems can help you organize complex websites, note that the URLs they generate don’t say anything about the pages they reference. Permanent, descriptive URLs are another place you can include keywords for search engines to pick up when they index your site.
To optimize your search engine rankings, never publish the same article in more than two locations on your site. Search engines ding your ranking for duplicate content, so it is best to avoid repetition whenever possible. Use one article URL for the best results, as using multiple links for the same content weakens the power of the content for SEO purposes.
By implementing some of the ideas and advice given above, you could outrank your competition on search engine results pages (SERP) in the near future. The SEO tips given above could also save you valuable time and money, as you will not be wasting resources on SEO techniques which don’t work.